Leader in Marketing Education
IPAM is the oldest and largest higher education institution, a leader in Marketing education in Portugal, offering a disruptive vision of the market with various professional opportunities in the business field.
In IPAM, there is a place for visionaries. And yours is here!
IPAM - Instituto Português de Administração de Marketing is the Marketing Business School dedicated to the development of Business Leaders capable of creating successful strategic visions in a constantly evolving environment, through an immersive and innovative learning model with a strong connection to companies.
Leading Marketing Education in Portugal for 40 years, IPAM has at its core an innovative, disruptive, and forward-thinking spirit, offering a comprehensive educational portfolio with innovative programs in Marketing, Business, and Technology: at the Bachelor's, Master's, Higher Professional Technical Courses, and Executive Training levels.
IPAM offers students the opportunity to study in a truly international environment in Porto, Lisbon, or 100% online.
With a 94% employability rate and over 280 partnerships with companies, IPAM students have the chance to learn from recognized professors with strong business experience, through an immersive academic model where they develop solutions for real challenges in collaboration with leading companies.
IPAM contributes with an educational offer that aligns with national and international trends, demonstrating that future CEOs will increasingly have a solid marketing background, with the necessary skills to lead in a business world that is increasingly competitive, volatile, and constantly evolving.
Our positioning, "Marketing Leads Business," is materialized in the dedication to developing future disruptive leaders capable of transforming business and society through a marketing vision.
The history of IPAM
For those who want to be part of the generation of professionals who will revolutionize the market and the business world through Marketing.
Discover the Marketing Manifesto, the document that celebrates IPAM's 40th anniversary, and represents a new vision for marketing, focused on creating lasting and meaningful relationships with consumers.
Mission and objectives
IPAM is an institution dedicated to the creation, transmission, and dissemination of knowledge. Professionally oriented, through high-level training and qualification, for diverse audiences at various stages of academic and professional paths, as well as research and technological development to promote communities in cooperation with regional, national, and international entities.
IPAM is a private higher education institution with polytechnic status, endowed with scientific, pedagogical, and cultural autonomy. Its mission is to create, disseminate, and apply knowledge, based on the freedom of cultural creation, scientific and pedagogical innovation, promoting higher education in the European space and contributing to the comprehensive development of individuals and society based on principles that view knowledge, creativity, innovation, and entrepreneurship as factors for growth, sustainable development, well-being, and solidarity.
The educational, cultural, and scientific project of the Instituto Português de Administração de Marketing (IPAM) responds to the growing needs of society, aiming to be a national and international reference and the first choice for students and employers. The goal is to develop scientific and entrepreneurial spirit, encourage research and investigation, and expand the understanding of humanity and the environment in which it is integrated. It also aims to stimulate knowledge of the issues of today's world, promote and value multiculturalism and social responsibility, and prepare graduates for professional insertion and participation in societal development.
The adopted model is grounded in the acquisition of systemic, conceptual, and instrumental competencies, simulation, tutoring, collaborative learning, and behavioral skills. Particular importance is also given to the use of technology in two dimensions: as a teaching tool that enhances and facilitates the development of competencies, and as a scientific and technical component of some curricular units. Likewise, extracurricular activities—such as broadcasting conferences and lectures with international personalities, organizing conferences with individuals of recognized merit, and defining an intense cultural agenda—hold a prominent place in the academic life at IPAM.
Reasons to study at IPAM
Connection to companies
IPAM's programs have a strong practical component, based on an immersive academic model, through which students have the opportunity to respond to real challenges posed by companies, participate in national and international competitions, and engage in initiatives featuring prominent personalities from the business world. Each year, more than 50 real cases are developed with national or international companies, which are integrated into IPAM’s programs and involve over 1,500 students. Among the various projects developed, those in partnership with the following brands stand out: Solinca, Agros, Sheraton, Toyota Caetano, El Corte Inglés, Impetus, Ikea, Futebol Clube do Porto, Fruut, Staples, Starbucks, TVI, Chicco, Kidzania, Leroy Merlin, McDonald’s, Google, H3, Arcádia – Casa de Chocolates Porto, Sonae, Continental Pneus, Festival Marés Vivas, Rock in Rio, Science for You, Micaela Oliveira, L’Oréal, Continente, Navigator, McDonald’s, Toys R Us, Adega Mayor, Redbull, Delta Q, National Geographic, Everything is New, Santander, Makro, Dott, Federação Portuguesa de Surf, Staples, Águas do Vimeiro, O Boticário, Concentra, Sonae, Yellow Bus, So Natural, Fundação Oceano Azul, Ben & Jerry’s, PriceWaterhouseCoopers (PWC), Wells, Fidelidade, Tolife, Chicco, Kidzania, among others. From an entrepreneurial perspective, we also collaborate with institutions such as the National Federation of Business Angels and Education Network. Whatever the chosen program, our students graduate prepared to face the challenges of the professional market.
Simulation of business reality
At IPAM, in addition to constant contact with professional reality, our students develop the necessary skills for their future profession in simulated environments, with different levels of complexity and fidelity, aiming for the closest possible approximation to the real world and using various methodologies: Simulation, Challenge-Based Learning, Problem-Based Learning, gamification, among others. This learning helps students gain confidence and security for better performance in professional contexts, as they will be exposed to real situations that replicate their future workplace, testing them with projects and challenges. Students also have the opportunity to participate in competitions such as: Junior Achievement Portugal, Prémios, Grace, Global Management Challenge (GMC), National Young Farmers Competition (CAP)
Faculty comprised of professionals
IPAM currently has around 150 exceptional faculty members, the vast majority of whom hold doctorates and have extensive business experience (an average of 15 years) in nationally and internationally recognized companies such as Toyota, McDonald’s, MTV, Novo Banco, Makro, Worten, Galp, Unilever, Sonae, El Corte Inglés, Sheraton, Pingo Doce, Agros, Montepio Geral, Vodafone, Banif, among many others. Our faculty bring a wide range of successful pedagogical and professional experiences to the classroom, promoting a disruptive and real vision of the areas they teach.
Employability as a priority
IPAM views the employability of its students as a top priority and regularly monitors their outcomes. According to the latest data, more than 90% of IPAM graduates are employed within six months of completing their course. At IPAM, students develop key skills that enhance their employability anywhere in the world. The institution's employability rate is 92.7%. Currently, IPAM has partnerships with over 285 national and international companies, placing around 350 interns every year.
IPAM's family
At IPAM, there is a strong sense of proximity between students, faculty, and staff. It is part of IPAM's DNA and daily life to work as a team, always in favor of the entire IPAM community, with a focus on the student. The family-like atmosphere at IPAM and the closeness that defines us transform into lifelong bonds that give meaning to the concept of "IPAM Magic."
Internationalization
At IPAM, students will have the opportunity to participate in international mobility programs at prestigious institutions such as Pace University (New York), DCU (Dublin), EPHEC (Brussels), ESGCI (Paris), ESIC (Madrid), among others. Additionally, they will have the chance to immerse themselves in a multicultural environment, interacting with various cultures throughout their academic journey.
Community of professionals
By joining IPAM, our students become part of an exclusive community of market professionals, composed of faculty members and alumni who hold prominent positions in nationally and internationally renowned institutions.
Base IPAM
IPAM has BASE IPAM, a junior consultancy firm exclusively focused and specialized in marketing consultancy. Its goal is to apply the knowledge gained throughout the course in real projects developed for partner companies or institutions, following a laboratory learning approach. BASE is formed exclusively by IPAM students who, together and with the support of a knowledge network, develop their skills and competencies daily, learning and applying them in real consultancy projects. Through integration into departments and project teams, BASE IPAM members have the opportunity to experience a professional work environment, allowing them to define and prepare their own professional path.