Training that prepares professionals to manage the Marketing function in a 5.0 context, which is interactive, digital, customer-centric, and relational with multiple stakeholders.

A program that prepares professionals with a solid practical understanding of concepts, terminology, and technologies of AI applied to Marketing.

A program that prepares professionals with a digital vision and credibility to lead the digital transformation of the organizations they are a part of, helping the Portuguese business fabric succeed in the new economy.

Understand new business models in an internationalization environment and their implications for the complex organizational structure

It primarily serves as a global tool for achieving differentiated performance.