An innovative program that allows you to learn the most advanced strategic competencies in the field of Marketing Management.

An innovative program that allows you to develop specialized management competencies to create successful strategic visions in an ever-evolving environment, through immersive learning closely connected to businesses.

Training that prepares professionals to manage the Marketing function in a 5.0 context, which is interactive, digital, customer-centric, and relational with multiple stakeholders.

A program that prepares professionals with a solid practical understanding of concepts, terminology, and technologies of AI applied to Marketing.

A program that prepares professionals with a digital vision and credibility to lead the digital transformation of the organizations they are a part of, helping the Portuguese business fabric succeed in the new economy.

Training that delves into the topic of using data to guide marketing strategies with a focus on three major areas: Marketing Research, Intelligence and Visualization, and Analytics.