Be whatever you want to be with a Bachelor in Marketing from IPAM!
The bachelor’s degree in marketing is designed to meet the challenges of the disruptive and ever-changing global market environment and is fully taught in English.
It is future-oriented and internationally-minded, with fully digital content and an analytical focus. Our learning environment aims to enhance students' learning experiences with the support of a highly skilled team of professors with international experience and know-how. It also stimulates students' international experience, both within the classroom and by going abroad through international partnership programs, giving them a wide perspective of the professional market and employability.
The academic model is based on a strong practical component where students respond to real business challenges from a variety of companies, including startups, small to medium-sized companies, and multinationals.
Students will have the opportunity to work with top marketing professionals and learn how to collect and analyze data and turn the acquired knowledge into marketing insights. The students will learn how to implement a brand strategy, pricing strategies, channel strategies, promotional strategies, and digital marketing strategies.
Be whatever you want to be with a Bachelor in Marketing from IPAM!
Start date
September
Duration
3 Years | 6 Semesters
Schedule
Daytime
Language
English
The academic model is based on a strong practical component where students respond to real business challenges from a variety of companies including startups, small to medium-sized companies and multinationals.
Students will have the opportunity to work with top marketing professionals and learn how to collect and analyze data and turn the acquired knowledge into marketing insights. The students will learn how to implement a brand strategy, pricing strategies, channel strategies, promotional strategies and develop digital marketing strategies.
THE VISIONAIRES' NEW HOME
From September 2025, the Lispolis campus will be the new home of IPAM Lisboa, a Marketing and Business hub in Telheiras.
At the heart of a business centre, it materialises its DNA of close ties to the market and to companies, elevating the educational experience.
Two of the Admission Exams:
Candidates interested in joining IPAM can apply throughout the year.
The application process is limited by existing vacancies and the suitability of the candidate's profile to the study cycle of interest.
To start the admission process, the candidate must follow these 3 steps.