Global Perspective
Learn entirely in English and study alongside classmates from different cultural and academic backgrounds. Gain the international perspective needed to excel in today’s interconnected markets.
Master Global Business - Porto
An international learning journey built on research, practice, and strong industry connections.
Lisbon
Porto
Master in Global Business - Porto
Summary
- Start date
- September 2026
- Duration
- 2 years
- Schedule
- Daytime
- Language
- English
- ECTS
- 120 ECTS
Master's Degree in Global Business, Porto
Fully taught inEnglish, theMaster’s in Global Business combinesinternational vision with real-world experience. You’ll develop skills in:
- Strategy, leadership and global business, building the mindset to navigate international markets and diverse environments.
Through global projects, case studies, simulations and workshops, you’ll gainpractical experience and connect with international organisations. The mobility opportunities in this master programme will further broaden your perspective and strengthen your professional network.
Why study Master's Degree in Global Business?
Hands‑On Learning
With strong connections to global companies, the program follows a “learn by doing” approach that brings case studies, practical workshops and real‑world business challenges directly into the classroom.
Future-Focused Curriculum
Strengthen your knowledge in areas such as global strategy, digital transformation and innovation management, while exploring disruptive business models, sales automation, future consumer trends and corporate sustainability. Be prepared to anticipate change and lead with creativity and responsibility.
Industry‑Insight Faculty
A balanced mix of distinguished academics and industry professionals ensures a learning experience that combines strong theoretical foundations with practical, real‑world insight.
International Mobility
While participation in international mobility is optional, the programme offers significant opportunities to enrich your academic journey and global perspective:
Erasmus+ Opportunity
In your second year, ideally during the 3rd semester, you have the option to study abroad through the Erasmus+ programme, gaining cultural, social and academic experience in Europe.
International Week
Held in the second semester, this event is a vibrant showcase of IPAM’s international dimension—an ideal moment for networking, discovering mobility options, and engaging in cross-cultural initiatives.
Global Perspective, Local Base
Whether you choose to go abroad or stay in Lisbon, the Master's programme ensures a global outlook through both structured mobility and a rich international curriculum.
Access to Partner Institutions
Enjoy preferential access to training and activities at leading international partner universities:
- University of Southern Denmark (Odense, Denmark)
- INSEEC School of Communication (Paris, France)
- International School of Management Germany (Dortmund, Frankfurt, Munich, Hamburg, Berlin)
- Escola Superior de Propaganda e Marketing (São Paulo, Brazil)
- LUMSA University (Rome, Italy)
- SolBridge International School of Business (Daejeon, South Korea)
Equipment and Resources
- International databases: Scopus, Web of Science, Statista, Euromonitor, B-on, PressReader e TGI (which provide access to rich and relevant data that is fundamental to understanding the markets and developing business plans and actions in the best way)
- Software: among others, the most relevant include Microsoft Office, IBM SPSS Statistics, IBM AMOS, Nvivo, Mendeley.
Syllabus
1st SEMESTER
2nd SEMESTER
3rd SEMESTER
4th SEMESTER
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Disruptive Business Models | 150 | 6 |
| Global Strategic Marketing | 150 | 6 |
| Applied Finance to Business | 150 | 6 |
| Business Sustainability | 75 | 3 |
| Global Business Strategy | 150 | 6 |
| Leadership and Organizational Development | 75 | 3 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| E-business and Digital Marketing | 150 | 6 |
| Innovation and Strategic Alliances | 75 | 3 |
| Global Management Challenge Seminar | 150 | 6 |
| Business Sales and Automation | 150 | 6 |
| Trends and Future Consumption | 75 | 3 |
| Business Management Simulator | 75 | 3 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Research Methods | 150 | 6 |
| Dissertation/ Project/ Internship Report | 300 | 12 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Data Analysis | 300 | 12 |
| Dissertation/ Project/ Internship Report | 750 | 30 |
Career opportunities
This Master prepares students to become globally minded managers, able to think strategically, solve complex problems, and lead with responsibility. Graduates gain the skills to work in multinational companies or globally active SMEs in roles such as international consultant, business developer, marketing strategist, or brand manager.
Potential careers include:
- International Business Consultant
- Transformation and Innovation Manager
- Business Development Manager
- International Marketing Manager
- Global Marketing Strategist
- Global Business Analyst
- Market Research Analyst
- Digital Marketing Strategist
- Brand Manager
Coordinator
Liliana Lousinha Alves
Director of the Master’s in Global Business at IPAM Porto
With 15 years of experience bridging the business world and higher education, she holds a solid academic background in marketing, management, and strategy, combined with strong international experience and active involvement in teaching and research.
Admissions
Candidates interested in joining IPAM can apply throughout the year.
The application process is limited by existing vacancies and the suitability of the candidate's profile to the study cycle of interest.
To start the admission process, the candidate must follow these 3 steps:
1. Information request
Schedule a clarification conversation with an Admissions Advisor
2. Documentation
Gather the documentation requested in the admissions process
3. Apply
Proceed with the formalization of the application, in person or online
Certification and accreditation
Aprovado pela A3ES em 27-06-2023
R/A-Cr 56/2023 de 01-08-2023
Related programs
Unique and innovative program, specially designed to empower you to lead the needs and trends of the global marketplace.
FAQ
It’s how companies create and deliver value across borders—buying, selling, and partnering worldwide. It blends strategy, economics, supply chains, finance, marketing, law, and culture to compete in international markets and the digital economy.
It’s the habit of scanning markets beyond your borders, reading cultural cues, and making data-based decisions under uncertainty. You balance local insights with worldwide trends and stay curious about how regulation, tech, and consumer behavior shift across regions.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi dignissim ut nibh eget porttitor. Nunc eleifend mollis arcu.
Not necessarily. Recruiters value evidence of initiative—projects, case competitions, internships, volunteer roles, or freelance tasks. Show outcomes, not just participation, to strengthen your professional qualification.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi dignissim ut nibh eget porttitor. Nunc eleifend molTech and SaaS, consumer goods, logistics and shipping, tourism and hospitality, finance and fintech, consulting, and sustainable/renewable sectors. Your skills are portable across many value chains.u.
The goals are similar, but signals and timelines shift. Prepare with stakeholder mapping, clarify decision authority, avoid idioms, and confirm agreements in writing. Listening > talking.
We can take as an example Zara: Designs in Spain, sources and manufactures across multiple regions, and sells worldwide via stores and e-commerce. It localizes assortments, manages customs and FX, and uses data to restock fast—classic cross-border operations.
It drives innovation and jobs, expands consumer choice, and helps companies diversify risk. For students and early-career talent, it opens paths in analytics, supply chain, marketing, and compliance—boosting professional qualification, career development, and job-market readiness.