IPAM Lisboa students are L'Oréal Brandstorm finalists
Among the five groups selected for the final of the iberian competition are three students from IPAM Lisbon's Master's in Marketing Management.
Bianca Rodrigues, Diogo Cruz and Joana Silva make up the "Lumière" team and will be in the Iberian Final of L'Oréal Brandstorm. The IPAM students belong to a group of five teams that will represent Portugal in the Iberian competition, which will take place in person in Porto on May 8.
The winners of the competition between Portugal and Spain will be coached by L'Oréal experts and invited to present in person at the International Final in London in June.
Lumière proposes a machine that will help achieve hair coloring in an effective, exact and natural way. To reach the end of the process, the client will undergo a number of assessments to reach a diagnosis.
The theme that served as the basis for all the teams working on the challenge is: "Reinvent the future of professional beauty through tech". The competition is aimed at young people up to the age of 30 who are creative and strategic. This is the first time that IPAM Lisboa students have taken part in the competition.
The Lumière team was not alone in the local final. Martim Moreira, Matilde Tinoco and Ricardo Pinto formed "StyleSighters" and belonged to the group of 10 teams that reached this stage. StyleSighters presented an augmented reality application that allows anyone to test hairstyles, coloring and haircuts. After the evaluation, the app suggests the specialized places where you can change your look.
