Study shows that former IPAM students are taking up management positions

The Portuguese Institute of Marketing Administration (IPAM) has just presented the results of its recent study on the professional development of its alumni, carried out between March and September 2023. This study, which analyzed the careers of 1171 former students (alumni), reveals remarkable professional progress and the effectiveness of the training offered by IPAM.

With a balanced participation between genders and a predominance of residents in Portugal, especially in Lisbon and Porto, the study highlights the strong presence of IPAM alumni in the national and international job market. Around 94% of alumni work in Portugal, with 39.4% in Lisbon and 33.7% in Porto. Only 6.1% work abroad, of which 66.7% are in Europe, with Spain and the United Kingdom being the most significant European destinations.  

There has been a significant evolution in the careers of the participants, with an increase in leadership positions and a diversification in the sectors in which they work. 13.5% of IPAM alumni currently hold the position of General Manager, 11.3% Commercial Manager and 8.7% Marketing Manager. Taking into account the position they held when they entered the job market, 14.1% held the position of Commercial Manager, 13.9% Marketing Assistant and 10.8% Commercial Assistant.

With regard to the sectors of the companies where alumni work, the “top 3” remains unchanged, but with different incidences: Manufacturing (21.1% in the 1st Job / 24.1% in the Current Job), Services (15.1% in the 1st Job / 20.8% in the Current Job) and Retail (14.9% in the 1st Job / 9.9% in the Current Job).

“IPAM celebrates the success of its alumni and reaffirms its commitment to offering a quality education, preparing students to face the challenges of the global job market. This analysis not only reinforces the value of the training acquired at IPAM but also highlights the institution as a pillar in the education of future leaders in the world of business and marketing,” says Daniel Sá, IPAM's Executive Director.

You can read more information and full details of the study attached.

Factsheet

The IPAM Alumni study, carried out between March and September 2023, analyzed data from 1171 alumni registered on LinkedIn, covering alumni from Aveiro, Lisbon and Porto. The qualitative research was conducted by a team led by Professors Isabel Machado, Cidália Neves and Luíza Martinez, with the assistance of Teresa Araújo, Diana Coimbra, Carolina Rocha and Marta Vicente.

Sample Characterization

The study showed an almost equal division of participation between the genders, with a slight female predominance (53.5%). The vast majority of alumni live in Portugal (93.9%), especially in Lisbon (39.4%) and Porto (33.7%). Among those living abroad, Europe stands out as the most common continent of residence.

Conclusions

The study reveals the successful trajectory of IPAM alumni in the job market, highlighting the quality of the training received and its applicability in various sectors, as well as the institution's commitment to the continued success of its students and alumni in the global job market.