“Marketing, Responsabilidade Social e Causas – Da teoria à prática” is Henrique Ribeiro's new book

"Can Marketing Management be put at the service of collective interests?" or "Can Marketing Management respond simultaneously to the general interests of society and the private interests of investors?" are questions that can be answered in the IPAM professor's book. Henrique Ribeiro summarizes the processes, techniques, policies and tools of marketing at the service of social responsibility and causes.