“Marketing, Responsabilidade Social e Causas – Da teoria à prática” is Henrique Ribeiro's new book
1 novembro 2023
"Can Marketing Management be put at the service of collective interests?" or "Can Marketing Management respond simultaneously to the general interests of society and the private interests of investors?" are questions that can be answered in the IPAM professor's book. Henrique Ribeiro summarizes the processes, techniques, policies and tools of marketing at the service of social responsibility and causes.
The professor and author of the book “Marketing, Responsabilidade Social e Causas – Da teoria à prática” explores the specific, successful case of "Portugal without fires depends on everyone", demonstrating how a Social Responsibility and Cause Marketing Plan can be built in practice.
This book is essential for those in an academic environment, but also for marketing professionals who want to strengthen their knowledge in an increasingly demanding and sought-after area.
