A program that delves into the use of data to guide marketing strategies, focusing on three major areas: Marketing Research, Intelligence and Visualization, and Analytics.

A cross-cutting view of the various components in the field of events with a focus on what is currently practiced and what the future of events may hold.

Focus on the global view of sales management and performance for decision-making optimization.

Focus on the development of strategies in creating creative and brand-consistent content for Social Media.