A program that prepares professionals with a solid practical understanding of concepts, terminology, and technologies of AI applied to Marketing.

A program that prepares professionals with a digital vision and credibility to lead the digital transformation of the organizations they are a part of, helping the Portuguese business fabric succeed in the new economy.

A program that prepares professionals with a digital vision and credibility to lead the digital transformation of the organizations they are integrated into, helping the Portuguese business community succeed in the new digital economy.

A program that delves into the use of data to guide marketing strategies, focusing on three major areas: Marketing Research, Intelligence and Visualization, and Analytics.

Designed to prepare professionals to lead in the current and future business environment

A cross-cutting view of the various components in the field of events with a focus on what is currently practiced and what the future of events may hold.