An innovative program that allows you to develop specialized management competencies to create successful strategic visions in an ever-evolving environment, through immersive learning closely connected to businesses.

A technology-based master's degree with a strong component of innovation and a focus on entrepreneurship development. The program is developed in partnership with IADE - Faculty of Design, Technology, and Communication.

The Master's Degree in Marketing and Technology is the first one-year program in Portugal that combines a tech-driven approach to marketing, to leverage the potential of technologies in business.