Call for papers - Special Issue: Marketing Innovation

Scope of the special issue: The aim of this special issue is to contribute to a deeper understanding of the interplay between marketing and innovation. Innovation is critical for the success of companies and organizations in general: only those who permanently aim at finding new solutions for the challenges they face can survive and succeed in the long term. However, innovation is much more than inventing new solutions – it is, above all, the process of value creation based on new solutions. Since the creation of value can only be achieved in the market, marketing becomes a central issue for innovation. Last but not least, innovation in marketing is itself a type of innovation side by side with innovation in products, processes and business models. Guest editor - Prof. Carlos Melo Brito da Universidade do Porto, Faculdade Economia do Porto, Porto Business School.