IPAM presente na Paradox & Sustainability Conference: Leadership & Society Forum

A professora Marta Bicho, Coordenadora da Licenciatura em Gestão de Marketing do IPAM Lisboa, apresentou no dia 24 de maio o artigo "The Search for Strategic Balance by a Marginalized Market Category: Similarity or Distinctiveness?" na Paradox & Sustainability Conference: Leadership & Society Forum, que decorreu na NOVA School of Business and Economics.