Professora do IPAM Lisboa publica no jornal internacional Journal Electronic Commerce Research and Applications

A Professora Luisa Martinez, coordenadora da área de investigação do IPAM Lisboa e docente das unidades curriculares Estudos de Mercado, na Licenciatura em Gestão do Marketing [https://www.ipam.pt/lisboa/cursos/licenciaturas/licenciaturas/gestao-de-marketing], e de Marketing Research Methods, no Mestrado Global de Marketing [https://www.ipam.pt/lisboa/cursos/mestrados/marketing-global], publicou um artigo no Journal  [https://www.sciencedirect.com/science/article/abs/pii/S1567422321000727?via%3Dihub]Electronic Commerce Research and Applications [https://www.sciencedirect.com/science/article/abs/pii/S1567422321000727?via%3Dihub]https://www.sciencedirect.com/science/article/abs/pii/S1567422321000727?via%3Dihub, com o título “Color in web banner advertising: The influence of analogous and complementary colors on attitude and purchase intention”.